Bringing Horticultural Therapy Into Your Garden Center

Horticultural Therapy helps people.

Authored by Beth Lytle

If you’re like most garden center owners, you’re probably always looking for the next best thing to provide to your customers.  In this day and age, it can be difficult to set yourself apart from the competition.  Why not consider bringing horticultural therapy into your garden center?  Also referred to as Social and Therapeutic Horticulture (STH), Horticultural Therapy offers wonderful rehabilitation options to your local community.  Offering such a program also conveys how much you care about your community.

Horticultural therapists work on rehabilitation teams and they focus on involving their clients in different phases of gardening as a means of improving their life.  Benefits of horticultural therapy vary from person to person, but it can enhance physical, mental and social health.  It’s great, because people of any age can participate.  Work areas can be raised to accommodate people in wheelchairs.

Specific Benefits:

  • Increased range of motion.  Improves fine motor skills.  Tones unused muscles.  Improves coordination and balance.  Increases muscular strength.
  • Increases independence, self-esteem and observation skills.  Provides choices and the ability to use problem-solving skills.  It also encourages creativity, while providing an outlet for stress, anger and strong emotions.
  • Provides the opportunity to interact with others, while making a commitment to a living thing.  It also requires cooperation and teamwork.

As you can see, there are many positive benefits to horticultural therapy.  There are many good reasons to get involved with it through your garden center.  You’ll be giving back to the community and your customers will recognize your business for its unique offerings.


Enhancing the Garden Center Shopper Experience

Providing excellent customer service drives up your sales!

Providing excellent customer service drives up your sales!

Authored by Beth Lytle

When considering the success of a business, many look at sales directly, but this isn’t necessarily the smartest approach.  It’s not really about how many products you sell or how fast you sell them.  You need to look at your customer’s experience first, before you can move onto the other stuff.  This can be exceedingly difficult, because we have to make a living with our business or we have to do something else.

Many garden center owners put their heart and soul into their business.  Make sure your customers put their heart and soul into your business too!  You’re not just in the business to sell plants.  It’s also important that you bring delight and appreciation into a person’s life with not only your products and services, but also your excellent customer service.

Providing excellent customer service really is the backbone of your business.  It’s important that all of your employees are using the right attitude when dealing with customers.  If your customers receive good customer service, they’ll walk away with good thoughts about your business, they’ll come back time and time again and they’ll send people they know to shop with you.  Remember, for each unhappy customer, you could potentially lose between 8 and 16 new customers.  That can really take a toll on your business.

Here are rules to live by when it comes to providing quality customer service:

1.  Know what your customers want.  Listen to your customers.  Don’t forget that your customers pay your salary.

2.  Take the time to identify your customer’s needs.  Ask questions and give them your full attention.  Pay attention to their words, tone of voice and body language.  Figure out what three things are most important to your customers.

3.  Not only identify customer needs, but learn to anticipate them.  Treat each customer as an individual.  Use their name whenever possible and be sincere with your compliments.  Always focus on generating good feelings about the business they’re doing with you.

4.  Make sure your customers know how important and appreciated they are.  Your body language should convey sincerity.

5.  Let customers know how you do things.  You most likely have a specific system for getting things done.  The more your customers understand your system, the better they’ll know what they can expect.  You should also make it simple for your customers to complain, and don’t forget to value their complaints!

6.  Always search for ways to help your customers.  If you’ve promised a customer you’ll have an answer for them by a specific time and that time has arrived, touch base with your customer to give them an update.  If the task hasn’t been completed yet, explain this to the customer.  Be apologetic for the wait, but be sure to let your customer know that you haven’t forgotten about them and that you’re still working on solving the issue.

7.  If something goes wrong, apologize.  Customers appreciate apologies and it’s something simple you can do.  Always deal with problems immediately.

8.  Always give more than what’s expected.  This can be a good way to put your business ahead of the competition.

9.  Always look for regular feedback.  Encourage and welcome customer suggestions.  Don’t ever stop looking for ways to improve your business.

10.  Treat employees well.  Consider employees your internal customers.  Don’t ever let them forget how important they are.  Treating both customers and employees well is equally important.

About the Author

Beth Lytle works with The Site Gardener as copywriter and editor, project manager, and marketing director.  Connect with Beth on Facebook for constant updates to her projects.


How Important is Your Domain Name?

Authored by Beth Lytle

The importance of your domain name.

The importance of your domain name.

The answer to this question depends on who you ask.  For the most part, people feel it is pretty important.  Potential customers may try visiting before even attempting a search.  It can be tricky if your URL has already been taken.  If you’re a start-up company, you may want to check to make sure your brand name and URL are available before making a final decision regarding the name of your business.

One trick of the trade is to not only pay for the domain name you want, but also for all possible variations.  If you’re unable to purchase the domain name you want, find another aspect of your business to focus on for the domain name.  For example, I own a transcription company called Transcription Connection.  A few years ago was taken, so I opted for instead.

It is also important that your domain name is easy to remember.  Most web surfers aren’t writing things down, but if you have a short, catchy URL, they’ll be able to remember it later when they need to.

Your domain name can also impact the way search engine spiders perceive your site.  Here are some tips for choosing a domain name:

  • Keep your domain short, easy to spell and if possible, incorporate your brand name or an important aspect of your business.
  • Use popular keywords and search terms.
  • Use generic terms, if possible.
  • Avoid using numbers to replace numbers.  This can be confusing for people.
  • Don’t wait too long to purchase your domain.  If you’re not careful, it will be gone.

Other reasons to be considerate of your domain name:

  • Professional domain names give your clients a reason to take your business seriously.
  • Google factors in more than 200 items during site ranking.  Your domain name is only one of those factors, but it is still an important one.
  • Although the domain name doesn’t count for good site ranking as much as it used to, it still plays apart in your SEO.

If possible, choose a dot com name.  If your domain name is clever enough, current and potential clients will remember it.  You also need to consider whether or not your chosen domain name is one that your customers will like, not just what you like.

About the Author

Beth Lytle works with The Site Gardener as copywriter and editor, project manager, and marketing director.  Connect with Beth on Facebook 

Going Mobile with Your Website

Authored By Beth Lytle

Going mobile with your website can bring in more customers, earning you more money.

Going mobile with your website can bring in more customers, earning you more money.

The use of mobile devices has increased drastically the past few years.  Some expect mobile searches to overtake static desktop searches by 2015.  With the large number of mobile web users out there, you should really consider going mobile with your website if you haven’t already.  Did you know that statistics show that approximately 37 % of your existing customers (or more) are already mobile?  Additionally, mobile Internet websites typically see a 13 % increase in website visitors.  This increases the opportunity for more sales.  Going mobile means your current and potential clients can access your information anywhere, anytime, without being tied down to a desktop computer or a laptop.

Here are some statistics to catch your interest:

  • 62 % of Valentine’s Day searches for popular national chain restaurants were with mobile devices.
  • 40 % of Yelp’s activity is on mobile devices.
  • 30 % of Groupon transactions occurred on mobile devices in April and those customers spent 50 % more than desktop users.
  • People who use mobile devices to search for restaurants, vacations and cars are 87 % more likely to be making a buying decision than desktop users.
  • More than 50 % of North Americans own a smartphone.
  • In 2011, there was an estimated one billion Internet users.
  • In 2010, mobile searches increased by 400 %, and that was three years before this article was written.

You may be wondering how you can be sure you need to go mobile with your site.  For starters, check your stats to find out how most users are connecting to your site.  You may be surprised to find out how many mobile users are already visiting your site.

Once you’ve determined that a mobile site is the best option for you, you’ll need to decide if you need a responsive website or a specific mobile version of the site you already have.  Many experts feel that a separate mobile site is the smartest option, however, if you don’t want to go this route, making your website responsive may be a good compromise.

More reasons to consider going mobile with your website:

  • Accessibility:  Mobile phones can be taken anywhere.  Did you know that the average mobile phone user keeps their cell phone within four feet of them at any given time?  Business savvy users rely on their smartphones on a daily basis.
  • Mobile Search:  If your site is mobile device friendly, it will show up in the mobile searches users do through popular search engines, such as Google and Yahoo!.  This visibility will only be beneficial to your site if they can access your site using their mobile device.
  • Localization:  Local customers will have a much easier time finding you if you have a mobile site.  Mobile websites are smaller than traditional websites and have limited content, which means you need to provide the most valuable information on the mobile version of your site.  For example, you’ll want customers to be able to easily access your contact information and directions to your establishment, as well as a list of the services you offer.

If you’re not convinced that you should go mobile with your website, you should be!  Mobile websites can increase the number of visitors to your website drastically without causing you to spend a lot of extra money.   The Site Gardener can help your mobile website development!  Contact us today and we’ll help you get started!

About the Author

Beth Lytle works with The Site Gardener as copywriter and editor, project manager, and marketing director.  Connect with Beth on Facebook for constant updates to her projects.


Website and Social Media Updates: Do it yourself or hire someone else?

Written by Mark Bolin

A growing problem in our industry is managing a website when it needs to be managed.  We’ve shifted from newspaper ads and other forms of media to website marketing.  It’s happened so quickly, that most people don’t even understand the dynamics of how drastically things have changed.


While doing trade shows and speaking to people in the nursery industry, I noticed that many of them didn’t see the value of an online presence.  It’s similar to selling life insurance to a 20-year-old.  They just don’t see the value in it and they don’t get very excited about the concept.  For them, it’s intangible, and since most of them don’t use websites very much, they simply cannot fathom others wanting to visit their site.
In a way, we’re kind of ahead our time in trying to get people to understand something they currently don’t feel is important.  This probably won’t be a problem fifty years from now, but right now, we’re in an awkward stage with a mixture of Internet savvy business people and the old timers who think the Internet is phooey.
People will sometimes spend thousands of dollars with Yellow Pages, thinking nothing of it, but when it comes to a website and good placement on Google, they don’t understand why it should cost so much and how much time it takes to keep it updated.
Often times, no one is a garden center or landscape company have even two minutes to look at their website, much less update it, and this can go on for 6-8 weeks or longer.
Consider this scenario:  Take a person in a garden center who is in a truck.  They’re hard-working and know nothing about websites, let alone Facebook.  Now, put that person in charge and take a look at what they’re doing.  They’ve likely been doing everything, but putting things on Facebook.  There aren’t any signs of coupons online during the busiest time of year, which ironically, is the time when you get the most traffic on your website.
Many larger stores are taking care of these things, but what they’re doing might be overkill.  How are they doing it?  They’re hiring a full-time IT person.  The best thing you can do to combat this competition is to hire a company as a subcontractor that understands the industry.  Unfortunately, most of the time, this is not an easy task.  That’s where a company like The Site Gardener becomes valuable to you.
The Site Gardener is the process of putting together a package that is not outrageously expensive, but it does get the job done.  Posting daily is as easy as 1-2-3.  Changing out blog entries and coupons is also simple and it can make all the difference in the world with traffic and Google.  You really don’t need a full-time IT person to keep up on these things, which could be done in an hour a day.  Instead, hire a company, like The Site Gardener to take care of it for you.
When you have a full-time person working for you, you are delegating the management of your website.  I’ve observed this with three separate garden centers.  Each person in the store is being pulled in a different direction due to the business of spring.  They’re unloading trucks, helping customers, loading cars, doing the watering and a thousand other things that need to be done.  At the end of their working day, those people are not going to take the time to login to their website to post entries in Facebook.
I cannot stress enough how important this information is. The average site can be managed for $200-300 a month and by purchasing a website maintenance plan, you’ll be getting professional entries, along with monitoring, so that you can see if traffic is really coming to your site.  You’ll also be able to find out what your visitors want when they do visit your site.
It can be difficult to see a tangible dollar value sometimes, but a well-managed site should bring a tremendous amount of new and old business.  The biggest issue is finding someone that understands your business and what you do, because they can really get off track if they are not as knowledgeable as you are.
Getting garden center and landscape company owners to understand that traffic to their website means traffic to their garden center and money in their cash registers is an uphill battle.


You can try to do this on your own or you can try to hire a full-time IT person, but what it comes down to is that hiring a website and social media management service is going to be the most cost-effective and smart choice and it should bring you the best value.

About the Author

In 1990, M.D. Bolin & Associates, a plant brokerage business selling plants from Oregon, Virginia, and other states into Ohio and Michigan, was born.  It’s been responsible for more than $50,000,000.00 in nursery stock that’s been sold in the Midwest.   


When it comes to technology, Mark has always tried to stay ahead of the curve.  He was one of the first landscapers in New Jersey to use low voltage lighting and drip irrigation back in the early 80s.  His first computer was a dinosaur of a desktop with a 40 MB hard drive, which he bought in New York City for $2,000.00 in 1982.  Today, most programs are bigger than 40 megs, but with this computer, he ran one of the first estimating programs in the nursery industry.

Why Technology Isn’t Always a Great Thing in the Garden Industry

By Mark Bolin

When hiring web companies to do any online marketing, there are some important things to consider.  Many people in our industry do not have a very strong background in computers.  This is mostly due to our being outside and not growing up with computers.  Because of this, there are a few traps that can catch us off guard when we hire a company to do our website.  Most website companies are made up of younger people.  That is perfectly understandable, but sometimes they lack understanding of the customer and how best to present information to them.
Because they have grown up with email, voicemail, texting and instant message, which you lack the basic understanding of; it is hard for them to understand how your basic communication is still done today by telephone.  It is also hard for them to fathom someone not knowing their way around a computer.

Here are two examples of how things can get overlooked.  It is very hard to believe that this could still happen.
I was trying to get a hold of the friend who had a pond supply company and I was in my car pulled over and looking at his website to get his phone number.  I soon came to realize his phone number was not anywhere on the website.  I even did a Google search looking for local directories like Mantra Yellow Pages and his phone number would not show up.
I finally just stopped by and was talking to one of the salesmen sitting at his desk and mentioned this to him.  He immediately went to the website and found no phone number.  I could see the frustration in his face.
We had done work for him previously, but he hired a full-time IT guy from a local college to handle all of the ongoing marketing work for the website.  Many of you may be wondering how this happened.  How would somebody overlook something so big and not have it mentioned it? One of the biggest reasons is that his full-time IT professional may not use his phone as much as one would think.   He uses text email and instant messenger phones.

It wasn’t that he left the number off on purpose.  It was just that he never thought of it, because it was not that important in his mind.  The reason they never noticed it, is because they delegated everything to him and they never checked their own website to make sure everything was correct.  The reason people didn’t call him telling him about the omission is simple; they couldn’t.  I don’t know why no one emailed them, but it did not happen.  I don’t know how many months this guy had a website with no telephone number.

This is an extreme case, but I have seen much worse on websites.  Another nursery that I have an inside track with had another type of problem that is also very common.  The owner hired a person to do all the online marketing.  He knew that his website was overdue for an overhaul and was excited, because she had ideas of email marketing like “plant of the month” and so on.

Here’s what really happened.  Because this person was so computer savvy, she also assumed everyone was or needed to be computer savvy as well.  She convinced them that they were going to save all kinds of money by not sending out a catalog.  Instead, she recommended they tell people to go online to get what they needed.  Their availability was 35 pages long and they were asking people to view their availability online using a unique password, which customers had received in a letter explaining the process.  Customers were then supposed to print out the availability on their own printer.

On top of that, for years there was a universal password for all customers to access their availability if they wanted to.  They removed this simple, universal password, because they were trying to lead people to the online ordering.  When customers called their sales reps to find out why they could not get into their online availability to see if a plant was available, the sales reps could not help them, because every password was unique and private.

The sad part was that the salesman tried to warn the owner that this was a big mistake, but the owner was so convinced that this tech savvy woman’s marketing was ahead of his competition, that he dismissed all of his employee’s concerns.  Thank God he started to realize what a disaster it was becoming.  As the season progressed, no one was downloading anything and most garden center owners vaguely remembered the letter even existed.  Many had probably misplaced or thrown them away.

They could tell you every catalog they had received from competitors, but could not recall anything from this particular nursery.  When the salesman told them what the nursery had decided to do, most garden center owners rolled their eyes and many of them were quite put off.  One customer said that business must be so good, because of the arrogance of them to assume that he was okay with entering a unique password and clicking 6 to 7 buttons to go online and use his ink and printer to print out the company’s availability just to buy from them.

Many of you might be saying, “This girl really doesn’t know what’s going on”, but actually, she is intelligent.  It’s only her generation that has not experienced lack of technology.  She could not believe that there were people in the salesman’s territory that did not even have a fax or computer.

The salesman explained it this way:

“It is not our job to bring people into the 21st century.  It is our job to service them in whatever they are.  There were times 20 years ago that 1 in 20 people owned a fax.  Eventually, everyone owned a fax machine.  Then, some moved on to email.  All of the years that I have been serving these customers, I meet them where they are.  I have never asked them to do something they are not comfortable with.”

Once this company realized what was going on and sent availability lists out, they started to see orders coming in again.  As I write this blog entry, the company has only received 10% of its orders through the online ordering system that they were so excited about.  And, the majority of those orders are smaller than last years in comparison to orders recorded through sales reps, which are larger.  With online ordering, there is no way for the person to get suggestions on other items that might be helpful for their business.  Many people don’t like this.

There is a simple solution for all of this.  When a company builds a website for you, go to your website and look through it yourself.  Have your friends, family and customers check it and ask their opinion about navigation, content and so on.  It is amazing how much you will learn from them.

At The Site Gardener, we build a lot of web tools for marketing and online ordering.  It can get very complex.  I have started showing my customers these tools and asking them for their opinion and thoughts.  It is amazing how many great ideas and things that I look at every day.  These things need simple tweaking here and there to make them more user-friendly.  When we put tools on the websites we build, I am amazed at how many great ideas I get from the users.  These are ideas I never thought of and they not only enhance, but simplify the program.  We can’t just think of everything and don’t expect your IT person to either.


SEO Tips for Your Garden Center or Landscape Design Site

By Beth Lytle

Each page on your site should have a unique page title.  Including your city name to the title is a smart move, because many people search for local services.  Keywords can be included in the general text, the h1 tag, and the headline.

Internal linking will also help your SEO ranking.  Internal linking will signal the search engines that your page is important.  You don’t have to use internal linking for all of your pages.  Instead, choose a page or pages that are the most important.  A search engine understands the value of an internal link by looking at how many pages in your site are linking to it.

You can gain a clear understanding of your internal linking by creating a sitemap.  It doesn’t have to be anything fancy.  You can even sketch it out by hand.  Your sitemap should show how each page links to the next.  From this, you’ll be able to see if your important pages are linking correctly.

You can also use internal linking to help explain a unique aspect of your business.  Take The Site Gardener, for example.  Our company is somewhat unique.  Yes, we have competition, but not a lot.  That being said, we often have to give a more detailed explanation of the services we offer to potential customers.  In this case, it would be smart to write a blog post on this subject and then to link that specific post to the site’s main navigation.  Each time another post is made on an important subject, it should be linked into the site’s main navigation.

It’s also important that every page on your site lists your company address and phone number.  This can easily be accomplished by utilizing a running footer.

A video can also be a valuable SEO tool.  Create a short video about your green business.  Mention your website address throughout the video.  Upload the video to YouTube, as well as other free video sites.  Use your most important keywords in the video title.  Link your website to the videos from your video site profiles.  This may seem like a silly idea, but video sites help to rank sites with the search engines.

Finally, the more external sites linking to your site, the better.  Some ideas include listing your site with various yellow pages, your local chamber of commerce, local newspaper sites, friends who have sites and blogs, and partners and vendors.  You can also gain external links by using question and answer sites, such as Yahoo! Answers.  Create a free account and answer questions related to your business.  Use your business URL as a reference to your answer.

This isn’t everything you need to know about SEO.  If you’re a beginner, you still have a lot to learn, but these tips will help get you started.  The best advice is to not do too much at once.  Make sure you have a clear understanding of each step you take with SEO, so that it’s done correctly.

Do you have  a comment, suggestion or topic you’d like to see us discuss?  Please feel free to leave your comments below.  Don’t be afraid to tell us how we’re doing!

Beth Lytle works with The Site Gardener as copywriter and editor, project manager, and marketing director.  She also works on several other ongoing projects, including Seen It MagazineTranscription Connection, her Winded Gypsy expat blog and varying small projects.  Connect with Beth on Facebook for constant updates to her projects.

Creating a Successful Blog

By Beth Lytle

There are several things you need to know in order to make your blog successful.  The first thing is consistency.  Ask yourself how many hours per week you have to dedicate to blogging.  If possible, make a list of potential blog topics that you can refer to as you go.  If you make a list, don’t stop searching for new blog topics each week, because you’ll inevitably run out and you want to make sure that you have enough to talk about.

When talking about consistency, it’s important to keep a schedule.  Ideally, you’ll want to blog two to three times per week, but if that doesn’t fit into your schedule, try to at least post a blog once per week.  Readers was constant updates, so the more often you blog, the better your readership.

All blogs need to be edited for grammar, punctuation and overall wording.  If you don’t have it in your budget to hire a professional writer or editor, this can be challenging.  One solution is to utilize your word processing program, which has a spellchecker and thesaurus automatically installed.  There are also online sites, such as Grammarly, that do a good job of checking documents for spelling, plagiarism, and writing mechanics.  Grammarly can be loaded directly into MS Word, so it makes it simple to check over your documents.

SEO is just as important in blogging as it is in your website, so be sure to use plenty of keywords to ensure search engine placement.

Topics to consider include how-to information, environmental articles, and science-based articles.  You can also keep up with other things in the community that might be of interest to your customers.  You can gain a lot by networking with other businesses and organizations in your community.  Other good topics include book reviews, expert talks, and area garden projects.

It may be tempting to try to make additional income with your blog, but it’s an instant turn-off to many blog readers.  Occasional promotion is okay, but keep it to the bare minimum.  Feel free to promote your products every once in a while and you can also profile employees and in-store events.

Write in a conversational, light tone that is easy to read and appeals to a broad audience.  Targeting readers at a 10th grade level will ensure that most readers can easily understand what you’ve written.

Consider bringing in occasional guest bloggers.  Book authors will often contribute a guest blog for free if it can be used to promote their book.  You can also accept customer garden photos and feature a photo and a short clip or story.

Creating a strong readership will help you keep steady and consistent traffic to your site and in your physical location.  The more you can interact with customers and other businesses and organizations in your blog, the more business you’ll receive.


Do you have  a comment, suggestion or topic you’d like to see us discuss?  Please feel free to leave your comments below.  Don’t be afraid to tell us how we’re doing!

Beth Lytle works with The Site Gardener as copywriter and editor, project manager, and marketing director.  She also works on several other ongoing projects, including Seen It MagazineTranscription Connection, her Winded Gypsy expat blog and varying small projects.  Connect with Beth on Facebook for constant updates to her projects.

The Dos and Don’ts of Blogging

By Beth Lytle

Bottle Brush

Bottle Brush

DO post regular

DON’T lose your posting consistency.  Readers only follow blogs if they can count on regular posts.

DO make smart money with your blog.  It’s okay to do some marketing.

DON’T over market.  Stay away from loading your blog up with ads.

DO spread the word that you’re blogging.  This is a great way to gain readership.

DON’T be embarrassed or keep your blog a secret.

DO make sure everything is edited and well written before posting.

DON’T post blogs with spelling errors, grammar errors or missing text.

DO incorporate video streams and music into your blog.

DON’T use videos and music that streams automatically.  This will be an instant turn-off for your readers.

DO respond to reader comments.

DON’T respond impolitely.

DO comment on other blogs, so that you can leave a link back to your blog in your comment.

DON’T leave a link back to your blog without leaving an intelligent response to someone else’s blog post.

Do you have  a comment, suggestion or topic you’d like to see us discuss?  Please feel free to leave your comments below.  Don’t be afraid to tell us how we’re doing!

Beth Lytle works with The Site Gardener as copywriter and editor, project manager, and marketing director.  She also works on several other ongoing projects, including Seen It MagazineTranscription Connection, her Winded Gypsy expat blog and varying small projects.  Connect with Beth on Facebook for constant updates to her projects.

Use Your Garden Center Blog to Tell the Important Stories No One Knows About

By Beth Lytle

Many garden centers do a lot for the community and it’s important to let your customers know about it.  It will also help you come up with some good ideas for blog posts.  If you don’t have anything to add, you might consider participating in more community activities to encourage a positive outlook on your business.

Garden centers often donate plants to schools and other local organizations.  If this is something your business does, blog about it.  You probably do a lot for your community that your customers don’t know about.  These things make excellent blog posts and promote community trust.

Post pictures of your staff.  Pictures should be friendly and real.  Don’t get everybody dolled up for the photo, but make sure that the photos look professional.  You may want to have a professional photographer do this.  People also want to know who is behind the business.  A picture of the owner/owners is a good thing.  Green thumbs want to see the real you, so take an organic, real photo of yourself.

Incorporate how-to videos and tutorials into your blog.  Posting the videos on YouTube will also help spread the word about your blog and bring in more visitors.  Focus on organic gardening and make sure that your information is accurate and unique.  Make sure your how-to information is doesn’t read like a promotional infomercial.

Internet Garden Blogger Susan Harris recommends that you be honest with your audience about who is writing your garden blogs.  She also suggests blogging about local garden walks.  For more great information, watch Susan’s video:  How Garden Centers can tell their “Green” Story – and Mean It

Do you have  a comment, suggestion or topic you’d like to see us discuss?  Please feel free to leave your comments below.  Don’t be afraid to tell us how we’re doing!

Beth Lytle works with The Site Gardener as copywriter and editor, project manager, and marketing director.  She also works on several other ongoing projects, including Seen It MagazineTranscription Connection, her Winded Gypsy expat blog and varying small projects.  Connect with Beth on Facebook for constant updates to her projects.