The Site Gardener - Web Design

Website Design

Your New Gateway for Business

So you’re in the nursery industry and you’re wondering, "Why do I need a website?" You never go on the Internet, don’t use e-mail. Heck, you barely have time to check the fax machine. We hear this from fellow nurserymen all the time.

The fact of the matter is, your customers are surfing the web like never before.

Even the Yellow Pages have figured it out. They now put far more effort into their online database than getting books distributed. There are numerous reasons for the Nursery Industry to be online. Here are just a few important examples:

1. Varied Product Types

You're in an industry of quite variable products. When someone says they have a Japanese Maple in their inventory that is 5-6’ at $75.00 wholesale, customers have no idea if this is a good or bad deal. "How full it is? How big is the ball?" and so on. With a website, you now have a way of showing them your product is better than the chain store’s $50.00 Maple.

2. Instant Information

It's amazing how impatient everyone is getting these days. When someone wants an inventory, they want it now. From a website, you can get instant information at the click of a button. The younger buyers don’t want to talk to anyone. They want to find out if you have the plants and order now! The only way to present your product 24 hours a day seven days a week is through a website.

3. New Business

People could be very close to you geographically and never know you even existed. With today’s search engines you are a mouse click away. Search for Wholesale Nurseries in any search engine - you'll be amazed at how many new ones you'll find.

4. Be a Resource

Get the customer to come to you for information. This makes you an instant expert. You then win their trust and in turn their business.

5. Online Marketing

Get a potential customer's info by asking them to sign up for newsletters online coupons and so on. Email them with specials ands sales.

6. CREDIBILITY!
There are actually people who are hesitant to do much business with companies without a website. It is the new front door to your business. It is also a great way to show off your landscape jobs and new products.

These are but a few reasons. With the world getting more and more online and digital, customers are asking a lot more from businesses, and having a website is just one of the first steps to ensuring your company is at the top of the ladder not only in terms of the trends, but in customer trust.