Echinacea purpurea 'Magnus'

Magnus Purple Coneflower

Echinacea purpurea ‘Magnus’ — commonly called Magnus Purple Coneflower — is a classic, long-blooming perennial valued for its large, rich rose-pink flowers with broad, mostly horizontal petals and prominent orange-brown cones, appearing from early summer into fall. Dark green, slightly coarse foliage forms a sturdy clump and remains attractive through the season, sometimes developing muted tones in fall. Its upright, well-branched habit and strong stems make it an excellent choice for borders, mass plantings, and pollinator gardens.

Mature Size:
Width: 18–24 in
Height: 30–36 in

USDA Zones: 3a–8b
Light: Full sun
Soil: Well-drained soils; tolerant of poor, sandy, or rocky conditions
Water: Low to moderate; drought tolerant once established
Wildlife: Attracts bees, butterflies, and songbirds (seed heads)

Features & Landscape Uses:
Form: Upright, clump-forming perennial with strong, branching stems
Excellent for borders, mass plantings, pollinator gardens, and cut flower use
Known for its flat-petaled form and strong color
Long bloom period provides reliable summer interest
Deer resistant and low maintenance

Maintenance:
Deadhead to extend blooming or leave seed heads for winter interest
Cut back in late fall or early spring
Divide clumps every few years if needed

Plant type

Perennial

Height

30-36''

Width

18-24"

Hardiness zones

3–8

Sunlight

Full Sun

Growth rate

Fast

Bloom time

Early Fall, Early Summer, Late Spring, Late Summer, Summer

Flower color

Violet

Leaf color

Green

Fall color

Green

Attracts

Butterflies

Soil

Sandy, Well Drained

Landscape use

Border, Container, Rock Garden

Shape

Clumping, Upright

Fruit

Yes

Fragrant

Yes

Deer resistant

Yes

Drought tolerant

No