Echinacea purpurea Ruby Star

Ruby Star Purple Coneflower

Echinacea purpurea ‘Ruby Star’ — commonly called Ruby Star Coneflower — is a long-blooming perennial valued for its large, vivid ruby-red to deep magenta flowers with slightly reflexed petals and prominent dark cones, appearing from early summer into fall. Dark green, slightly coarse foliage forms a sturdy clump and remains attractive through the season, sometimes developing muted tones in fall. Its upright, well-branched habit and rich, saturated color make it a standout in borders and pollinator plantings.

Mature Size:
Width: 18–24 in
Height: 30–36 in

USDA Zones: 3a–8b
Light: Full sun
Soil: Well-drained soils; tolerant of poor, sandy, or rocky conditions
Water: Low to moderate; drought tolerant once established
Wildlife: Attracts bees, butterflies, and songbirds (seed heads)

Features & Landscape Uses:
Form: Upright, clump-forming perennial with strong, branching stems
Excellent for borders, mass plantings, pollinator gardens, and cut flower use
Deep, vibrant color provides strong visual impact
Long bloom period ensures consistent seasonal interest
Deer resistant and low maintenance

Maintenance:
Deadhead to extend blooming or leave seed heads for winter interest
Cut back in late fall or early spring
Divide clumps every few years if needed

Plant type

Perennial

Height

30-36''

Width

18-24"

Hardiness zones

3–8

Sunlight

Full Sun

Growth rate

Fast

Bloom time

Early Fall, Early Summer, Late Spring, Late Summer, Summer

Leaf color

Dark Green

Fall color

Dark Green

Attracts

Butterflies

Soil

Loamy, Sandy, Well Drained

Landscape use

Border, Container, Mass Planting, Rock Garden

Shape

Clumping, Upright

Fruit

Yes

Fragrant

Yes

Deer resistant

Yes

Drought tolerant

No