Echinacea purpurea 'White Swan'

White Swan Coneflower

Echinacea purpurea ‘White Swan’ — commonly called White Swan Coneflower — is a long-blooming perennial valued for its large, clean white flowers with slightly drooping petals and prominent golden-orange cones, appearing from early summer into fall. Dark green, slightly coarse foliage forms a sturdy clump and remains attractive through the season, sometimes developing muted tones in fall. Its upright, well-branched habit and bright, classic color make it an excellent choice for borders and pollinator plantings.

Mature Size:
Width: 18–24 in
Height: 24–36 in

USDA Zones: 3a–8b
Light: Full sun
Soil: Well-drained soils; tolerant of poor, sandy, or rocky conditions
Water: Low to moderate; drought tolerant once established
Wildlife: Attracts bees, butterflies, and songbirds (seed heads)

Features & Landscape Uses:
Form: Upright, clump-forming perennial with strong, branching stems
Excellent for borders, mass plantings, pollinator gardens, and cut flower use
Clean white blooms brighten garden combinations
Long bloom period provides reliable summer color
Deer resistant and low maintenance

Maintenance:
Deadhead to extend blooming or leave seed heads for winter interest
Cut back in late fall or early spring
Divide clumps every few years if needed

Plant type

Perennial

Height

24-36''

Width

18-24"

Hardiness zones

3–8

Sunlight

Full Sun

Growth rate

Fast

Bloom time

Early Fall, Early Summer, Late Spring, Late Summer, Summer

Flower color

White

Leaf color

Green

Fall color

Green

Attracts

Bees, Birds, Butterflies

Soil

Sandy, Well Drained

Landscape use

Accent Plant, Border, Container, Mass Planting

Shape

Clump, Upright

Fruit

Yes

Fragrant

Yes

Deer resistant

Yes

Drought tolerant

No