Echinacea Razzmatazz

Razzamatazz Coneflower

Echinacea ‘Razzmatazz’ — commonly called Razzmatazz Coneflower — is a long-blooming perennial valued for its unique, fully double flowers in vibrant rosy-pink tones, featuring a central pompom surrounded by reflexed petals, appearing from early summer into fall. Dark green, slightly coarse foliage forms a sturdy clump and remains attractive through the season, sometimes developing muted tones in fall. Its upright, well-branched habit and distinctive flower form make it a standout in borders and pollinator plantings.

Mature Size:
Width: 18–24 in
Height: 30–36 in

USDA Zones: 4a–9b
Light: Full sun
Soil: Well-drained soils; tolerant of poor, sandy, or rocky conditions
Water: Low to moderate; drought tolerant once established
Wildlife: Attracts bees and butterflies

Features & Landscape Uses:
Form: Upright, clump-forming perennial with strong, branching stems
Excellent for borders, mass plantings, and cut flower gardens
Unique double blooms add texture and visual interest
Long bloom period provides extended seasonal color
Deer resistant and low maintenance

Maintenance:
Deadhead to extend blooming
Cut back in late fall or early spring
Divide clumps every few years if needed

Plant type

Perennial

Height

30-36''

Width

18-24"

Hardiness zones

4–9

Sunlight

Full Sun

Growth rate

Fast

Bloom time

Early Summer, Late Summer, Summer

Flower color

Fuchsia, Pink

Leaf color

Dark Green

Fall color

Dark Green

Attracts

Bees, Birds, Butterflies

Soil

Clay, Sandy, Well Drained

Landscape use

Accent Plant, Border, Container, Mass Planting, Rock Garden

Shape

Clumping, Upright

Fruit

Yes

Fragrant

Yes

Deer resistant

Yes

Drought tolerant

No