Echinacea 'Pow Wow White'

Purple Coneflower

Echinacea ‘PowWow White’ — commonly called PowWow White Coneflower — is a compact, long-blooming perennial valued for its large, pure white flowers with prominent golden-orange cones that appear from early summer into fall. Dark green, slightly coarse foliage forms a neat, well-branched clump and remains attractive through the season, sometimes developing muted tones in fall. Its sturdy, upright habit and excellent branching provide heavy bloom coverage, making it ideal for borders and pollinator plantings.

Mature Size:
Width: 12–18 in
Height: 18–24 in

USDA Zones: 4a–9b
Light: Full sun
Soil: Well-drained soils; tolerant of poor, sandy, or rocky conditions
Water: Low to moderate; drought tolerant once established
Wildlife: Attracts bees, butterflies, and songbirds (seed heads)

Features & Landscape Uses:
Form: Compact, upright, clump-forming perennial with strong, branching stems
Excellent for borders, mass plantings, containers, and pollinator gardens
Heavy flowering and clean habit make it a reliable performer
Long bloom period provides consistent summer color
Deer resistant and low maintenance

Maintenance:
Deadhead to extend blooming or leave seed heads for winter interest
Cut back in late fall or early spring
Divide clumps every few years if needed

Plant type

Perennial

Height

18-24''

Width

12-18"

Hardiness zones

4–8

Sunlight

Partial Shade

Bloom time

Early Fall, Early Summer, Fall, Late Summer, Summer

Flower color

White, Yellow

Attracts

Bees, Birds, Butterflies

Soil

Sandy, Well Drained

Landscape use

Accent Plant, Container, Mass Planting

Shape

Clumping

Deer resistant

Yes

Drought tolerant

No