Echinacea 'Pow Wow Wildberry'

Eastern Purple Coneflower

Echinacea ‘PowWow Wildberry’ — commonly called PowWow Wildberry Coneflower — is a compact, long-blooming perennial valued for its large, vibrant rose-pink flowers with prominent orange cones that appear from early summer into fall. Dark green, slightly coarse foliage forms a neat, well-branched clump and remains attractive through the season, sometimes developing muted tones in fall. Its sturdy, upright habit and excellent branching produce abundant blooms, making it ideal for borders and pollinator plantings.

Mature Size:
Width: 12–18 in
Height: 18–24 in

USDA Zones: 4a–9b
Light: Full sun
Soil: Well-drained soils; tolerant of poor, sandy, or rocky conditions
Water: Low to moderate; drought tolerant once established
Wildlife: Attracts bees, butterflies, and songbirds (seed heads)

Features & Landscape Uses:
Form: Compact, upright, clump-forming perennial with strong, branching stems
Excellent for borders, mass plantings, containers, and pollinator gardens
Heavy flowering and vibrant color provide strong summer impact
Long bloom period ensures continuous color
Deer resistant and low maintenance

Maintenance:
Deadhead to extend blooming or leave seed heads for winter interest
Cut back in late fall or early spring
Divide clumps every few years if needed

Plant type

Perennial, Semi Evergreen

Height

18-24''

Width

12-18"

Hardiness zones

4–9

Sunlight

Full Sun

Growth rate

Fast

Bloom time

Early Fall, Early Summer, Late Summer, Summer

Flower color

Pink, Rose

Leaf color

Green

Fall color

Brown, Dark Green, Green

Attracts

Butterflies

Soil

Sandy, Well Drained

Shape

Compact, Upright

Deer resistant

Yes

Drought tolerant

No