Echium Fastupsum

Pride of Madeira

Echium fastuosum — commonly called Pride of Madeira — is an evergreen, long-blooming shrub valued for its tall, conical spikes of vibrant violet-blue flowers that appear from late spring into early summer. Narrow, lance-shaped, gray-green foliage forms a dense, mounded shrub and remains attractive year-round in mild climates. Its bold texture, architectural form, and striking flower spikes make it a dramatic focal point in warm-climate landscapes.

Mature Size:
Width: 6–10 ft
Height: 5–8 ft

USDA Zones: 9a–11
Light: Full sun
Soil: Well-drained soils; thrives in sandy or rocky conditions
Water: Low; highly drought tolerant once established
Wildlife: Attracts bees, butterflies, and hummingbirds

Features & Landscape Uses:
Form: Broad, mounded evergreen shrub with upright flowering spikes
Excellent for coastal gardens, Mediterranean-style plantings, and as a specimen plant
Highly salt tolerant and performs well in dry conditions
Provides bold vertical interest when in bloom
Deer resistant in most situations

Maintenance:
Prune lightly after flowering to maintain shape
Avoid wet or poorly drained soils
Protect from frost in cooler climates

Plant type

Evergreen Shrub

Height

5-8'

Width

6-10'

Hardiness zones

9–11

Sunlight

Full Sun

Bloom time

Early Summer, Late Spring

Flower color

Blue Violet

Leaf color

Dark Spring Green

Attracts

Bees, Butterflies, Hummingbirds

Soil

Sandy, Well Drained

Shape

Compact, Mounded

Deer resistant

Yes

Drought tolerant

No